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Cross channel marketing: three tips from our customer journey report
One of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they should plan their cross channel marketing strategies. In order...
View ArticleMobile conversion remains the crux of mobile adoption in retail
Despite the meteoric rise of ecommerce, mobile conversion rates are still a critical issue for retailers. A recent study from Mobile Ecosystem Forum shows that 58% of customers abandon mobile...
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5 overlooked but rewarding mobile engagement strategies
According to statistics from Smart Insights, apps account for 89 percent of mobile media time, with the other 11 percent spent on websites. Between 2013 and 2017, mobile usage experienced a steady...
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4 ways cross-channel messaging levels up customer engagement
A survey by Lucidpress reveals that “organizations that make an effort to maintain brand consistency experience a growth dividend from doing so.” So let’s take a look at how consistent messaging can...
View ArticleThe fruits of collaboration: how US retailers are monetizing their data
30-second summary: To tackle pandemic-driven uncertainties in 2020, Publicis Sapient helped a retailer tap into less-known avenues of customer data to drive revenue In Q2 2020, the retailer generated...
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